Three years ago I heard a recording of an NPR's All Things Considered piece about a snack craze that was sweeping elementary schools across the nation: Flaming Hot Cheetos.
I approached the segment with interest because my younger sister and all of our cousins absolutely adored Hot Cheetos, and had been mildly obsessed with them ever since their appearance on the junk food scene. If you arrived at one of our family events with a bag of Hot Cheetos in tow, you would immediately be crowned king, surrounded by a bunch of cranked up nine year old cheeseheads trying to wrest the goods from you. The Pod once ate so many so quickly that she flamin' red hot barfed as a result.
I personally never quite saw the appeal of these things. Regular Cheetos are swell, but there was something about the artificial vinegary spiciness and the insane devil red of the Flaming Cheetos that is just off-putting. I did buy a bag for the kids to snack on before Trick or Treating this year, though, after listening to a KROQ morning show with Kevin and Bean discussion about the Hot Cheetos phenomenon.
Kevin and Bean have zeroed in on one particularly amazing sound bite from the NPR report:
Oh my god. I am obsessed with this clip. I downloaded it to my cell phone and I cannot stop listening to it over and over. "When I eat Hot Cheetos, I feel crazy."I wish I loved anything half as much as these kids love Hot Cheetos.










































